PLX led the scaling of BigBanana by architecting a structured D2C channel ecosystem built for both immediate revenue and long-term growth. The brand’s own website was positioned as the primary revenue engine to retain full control over conversions and customer data, while Amazon India was leveraged for high-volume discovery and expansion. Flipkart supported incremental growth, and Instagram strengthened brand authority and social proof. On the acquisition side, Meta Ads drove scalable demand generation, while Google Shopping captured high-intent buyers at the point of decision. In parallel, a robust SEO content engine with 500+ articles created a consistent organic traffic pipeline. This integrated, multi-channel system enabled BigBanana to move from fragmented execution to predictable, performance-driven scale.